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Yellow Page Ad Design Blunders - The 8 Deadly Sins You MUST Avoid! by John Morana

Ok, you realize that print Yellow Page advertising is STILL a very powerful way to reach your local prospects. You've also learned that you can't rely on the publishers' overworked Yellow Page ad designers. Those poor souls have to crank out 20 or so Yellow Page ads a day! How much time can they spend on your Yellow Page ad design? More importantly, how much could they possibly know about your business other than its category? YOU must take charge! Prospects don't call categories; they don't even call businesses; they call solutions. Successful Yellow Page ads are ones that uniquely and believably speak to prospects' needs. Avoiding the following 8 crucial DONT'S will help ensure that your Yellow Page ad is the one readers call.

Yellow Wedding Details by Laura Firenze

Yellow is one of the most cheerful colors to use for a wedding. Whether it is your primary color or simply an accent, touches of yellow are a wonderful way to dress up your ceremony and reception. Use these lovely yellow wedding details as inspiration to get you started.

Beware of 'Magazine Style' Yellow Pages Ad Design by Adam Strange

While magazine ads can be very entertaining, the important thing to remember is Yellow Page shoppers are not there to be entertained—they are there to buy. Hopefully from you!

Yellow Pages Advertising Design: Choose Your Expert With Eyes Wide Open! by John Morana

Even as "online local search" continues to grow at a rapid clip, today's print Yellow Page directories represent a not-too-shabby $14 billion a year industry, and has morphed into a broader medium that includes BOTH print and online capabilities. In fact, directional media (Yellow Pages, online local search and classified advertising) is expected to top $119 billion by 2010. For all of this, print Yellow Pages are still what they have always been, a very effective means of generating telephone calls and revenue from your most important local prospects.